Podcast: The Systems Behind Reisch Roofing’s Rapid Growth — with Daniela Reisch

Summary:

In this episode, Jenni sits down with Daniela Reisch, co-owner of Reisch Roofing & Construction, to unpack what’s actually working in a retail-heavy market like New Jersey. Daniela explains how they qualify fast and focus on full roof replacements (while keeping goodwill by referring repair calls), why free inspection + Zoom has become their default sales flow, and how their mix shifted from insurance-driven to ~80% retail as marketing evolved. She also shares the people practices that keep crews loyal and the hard-won lesson from expanding into a new state without experienced, local leadership.

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Key Takeaways:

1. Qualify, don’t chase: They specialize in full replacements; repair inquiries get a warm referral to partners—protects brand and saves sales time.

2. Zoom sells: Free inspection on site + 15–30 min Zoom with both decision-makers speeds decisions and reduces homeowner friction post-COVID.

3. Lead mix shift: Early years were 80–85% insurance; today they’re ~80% retail, driven by word-of-mouth, tighter digital, and selective door-knocking.

4. People > penalties: Long-term crew loyalty comes from paying fairly, coaching mistakes privately, and reinforcing the homeowner experience.

5. Grow at the pace of operators: Expansion without an experienced, local lead (especially with friends/family) creates management debt—Daniela ultimately closed that out-of-state division.