Plus: Daniel Pero reveals the intense "speed to lead" strategy that beats 99% of contractors
Plus: Why telling a client "we don't need your business" is the ultimate trust-builder.
How paid inspections outperform free inspections every time
This week's playbook: add a VIP membership that grows revenue without more ads, own your marketing data, and turn commercial roofs into paid maintenance.
Plus: The regulatory crackdown that forced 9 of his competitors out of business last winter
From $300k to $3M: Jess shares the exact sales process and showroom strategy behind the growth.
This week’s playbook: stop reps from quietly giving away your margin, turn your company into a place top salespeople never want to leave, and hand a junior “systems nerd” the keys to pairing your office with AI.
Why 'Back-to-Basics' Beats the Digital Grind: Evan Griffiths's Formula for Building a Resilient Business on Fundamentals.
This week’s playbook: shift budget to Google Local Services Ads, wake up your past-customer list, and raise average job size with an add-on checklist.
From top lead buyer to 100% organic: Greg Dobkin’s formula for a reputation-first business.
This week’s playbook: plug the 27% lead‐to‐appointment leak, rebuild your books so you can judge ad spend on gross‐profit ROAS, and teach your team the “because” close to raise agreement rates.
